More people depend on a watch made by Citizen than any other timepiece. Ready for further growth and progress, we are working harder than ever to explore new directions and contribute to changing lifestyles.Ĭitizen Watch Company first expanded into North America with the founding of the Citizen Watch Company of America in 1975. Our guarantee is a commitment to continually strive and work towards an even more successful future for our retailers and consumers. Excellence in product, marketing and service is paramount, and the resources required to achieve excellence are viewed as investments, not costs.Ĭitizen looks forward to the challenges that the future will no doubt bring. We operate across Australia, New Zealand, South Africa and the South Pacific Islands.Ĭitizen believes that delivering excellence is the key to building successful partnerships with retailers and consumers alike. Citizen Watches Australia (CWA) was established in May citizen 1965 with its head office in Brookvale, NSW. Today we are drawing on a heritage of proven quality and technologies as we develop the market for watches, clocks, jewellery, eyeglass frames and health care products. In fact watches only represent less than 40% of the company’s business. This is the World’s thinnest light powered watch – a watch so revolutionary it combines eco-drive technology with a refined, sleek and sophisticated case and bracelet from 4.4mm thick.Ĭitizen is, however more diverse then simply watches. Bringing new thinking to the art of watchmaking, this is a light powered solution that eliminates the need to change batteries – a revolution that made it the first watch technology to receive the Japan Environment Association’s Eco Mark for environmentally friendly products.Īnd in 2003, Citizen continues to evolve and be ahead of its time with the launch of Stiletto. One of the latest milestones is our Eco-Drive system. And three years later, Parawater was hailed as the country’s first water resistant watch. Introduced in 1956, Parashock was the first shock resistant watch made by a Japanese manufacturer. Time and again Citizen has pioneered groundbreaking technologies and helped to make watches an indispensable part of modern life. The then Mayor of Tokyo, Mr Shimpei Goto, named the watch “CITIZEN” with the hope that the watch, a luxury item of those times, would become widely available to ordinary citizens and be sold throughout the world. The beginnings go back to 1924, when Citizen’s forerunner, the Shokosha Watch Research Watch Institute produced itscitizen7 first pocket watch the “CITIZEN”. Our brand has always stood for innovations and high precision that make life better for everyday people and now we are raising our sights to meet the needs of the new Millennium Citizen Watch Just as the Blue Angels use blue and gold as their trademark colors, the watch bears this color scheme as well.įor almost eight decades, Citizen has been ahead of its time. The watch is part of the Skyhawk line, which utilizes Eco-Drive as its primary power source. All Citizen Eco-Drive models are made in Japan.Īdditionally, Citizen manufactures a watch bearing the colors and logo of the Blue Angels. All Eco-Drive watches are powered by a solar panel hidden under the face of the watch, which is supplemented by an automatic quartz power source in the rare and discontinued Eco-Drive Duo series.
In the United States, Citizen is best known for its Eco-Drive range of watches.
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